KV TechLegal
Sectors

Media, entertainment and music

Studios, labels, publishers, OTT services and content platforms.

In short

Before content moves to a new platform, format or country, check that every licence behind it covers the move.

A media business earns money from content, so its value depends on the rights behind each film, song, show or article. Those rights are often divided: one party may hold the music, another the script, and another the right to stream in a particular country.

Before content is distributed, each licence has to be checked for territory, format, duration and exclusivity. Gaps usually appear when a catalogue moves to a new platform or format that the original licence did not anticipate.

Platforms that let users upload content also carry intermediary obligations under the IT Act. They need a working process for copyright complaints and takedowns, and terms of use that make clear who is responsible for what is uploaded.

What usually comes up

Under the DPDP Act

Subscriber and viewer data, including viewing history used for recommendations, needs a clear notice for each purpose, with marketing consent kept separate from the subscription itself.

What our work involves

Related areas of work